Wednesday, November 18, 2009

Danone, World Domination

This Tuesday marked the second group presentation I had to give at RBS.
Katie G and I teamed up in our français des affaires course to work on the Stratégie marketing of Dannon (in French, Danone).
Indeed, we learned a lot. Danone has its origins in Spain, where in 1919 Issac Carasso started bringing yogurt samples from the Institut Pasteur in Paris. He found out that this yogurt substance helped fight intestinal infections in children due to heat and lack of hygiene.

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